South Broadway District
Vision for District
The
South Broadway District includes additional residential 
units
along South Broadway, and the phased removal of
conflicting
automobile-related service/repair shops from L Street
to
Naples Street, and from Palomar Street to Anita Street. The
District
focuses on increasing the viability of retail shops,
providing
for needed housing opportunities, and improving the
appearance
of this major corridor.
Automobile-related
shops are focused within areas designated
as
light industrial areas, west of Broadway and along Main
Street.
This is a compatible location for necessary automotive services and avoids land
use
conflicts
on South Broadway, north of Anita Street.
Objective
LUT 42: Revitalize land uses along South Broadway
between L Street and Anita
Street.
Uses
LUT
42.1
Encourage the development of residential units, mixed with
appropriate retail
and
professional office, in the area designated as Mixed Use Residential
between
L Street and Naples Street.
LUT
42.2 Retain retail uses
between Naples Street and the SDG&E utility easement.
LUT
42.3 Encourage the
development of residential units, mixed with appropriate retail
and
professional office, in the area designated as Mixed Use Residential
between
Palomar Street and Anita Street.
LUT
42.4 Encourage the
relocation of automobile-related service/repair shops from the
South
Broadway District, north of Naples Street, and south of Palomar Street, to
more
appropriate areas, including within industrial areas west of Broadway
and
within the Main Street District, with consideration to effects on adjoining
residential
neighborhoods.
Page LUT-143
LUT
42.5 Designate uses on the
west side of Colorado Street as Light Industrial.
:
LUT
42.6 Strive for a
distribution of uses within the areas designated as Mixed Use
Residential
between L Street and Naples Street to be retail, office and
residential,
as generally shown on the following chart:
LUT
42.7 Strive for a
distribution of uses within the areas designated as Mixed Use
Residential
between Palomar Street and Anita Street to be retail, office, and
residential,
as generally shown on the following chart:
LUT
42.8 Implement the
Broadway Revitalization Plan, as adopted by City Council.
Intensity/Height
LUT
42.9 In the South Broadway
District, residential densities within the Mixed Use
Residential
designation between L Street and Naples Street and between
Palomar
Street and Anita Street are intended to have a District-wide gross
density
of 30 dwelling units per acre.
LUT
42.10 In the South Broadway
District, the commercial (retail and office) portion of the
Mixed
Use Residential designation between L Street and Naples Street and
between
Palomar Street and Anita Street is intended to have a Focus Areawide
aggregate
FAR of 1.0. Subsequent specific plans or zoning ordinance
regulations
will establish parcel-specific FARs that may vary from the Districtwide
aggregate
(refer to Section 4.8.1, Interpreting the Land Use Diagram, for a
discussion of district-wide versus parcel-specific FAR).
LUT
42.11 Building heights on
both sides of Broadway and along Industrial Boulevard in
the
South Broadway District shall be primarily low-rise buildings.
Page
LUT-144 City
of Chula Vista General Plan
Design
LUT
42.12 Encourage the
upgrading of older and/or marginal retail uses along the
South Broadway District.
LUT
42.13 Prior to or
concurrent with the approval of the first specific plan or other
zoning
regulations for the South Broadway District between L Street and
Naples
Street, prepare specific guidelines for the development of mixed use
projects on South Broadway.
LUT
42.14 Concurrent with the
approval of zoning for industrial uses at the northwest
corner
of Industrial Boulevard and Naples Street in the South Broadway
District,
ensure that light industrial uses on Colorado Street are designed and
constructed
to: front on Colorado Street; provide parking and entry door access
on
the west side of buildings; and be appropriately buffered from residential
uses.
LUT
42.15 Prior to, or
concurrent with the approval of the first specific plan or other
zoning
regulations in the South Broadway District, develop siting guidelines
and
criteria for locating automobile-related service/repair shops in areas that
adjoin residential neighborhoods.
Amenities
LUT
42.16 Community amenities
to be considered for the South Broadway District as part
of
any incentive program should include, but not be limited to, the following,
and
to those items listed in Policy LUT 27.1:
! Community
center or community-oriented gathering facility
! Sidewalk
widening
! Pedestrian
and landscaping improvements
! Streetscape
improvements
! Recreational
and computer rooms
! Mentor
programs for education and entertainment
Page LUT-145
