8.4.5 Main Street District
The Main Street District (Figure 5-24) functions as a commercial-industrial service area and
interfaces with the Otay Town residential neighborhoods north of Main Street and with the Otay River Valley open space to the south. The District is generally located between Industrial Boulevard on the west and Hilltop Drive on the east.
The Main Street District extends between Interstate 5 and Interstate 805 and is predominantly an industrial corridor. While there are relatively large commercial properties on the north side of Main Street, west of Broadway, remaining land uses on the north and south sides of Main Street consist of light industrial uses, also referred to as limited industrial uses. Several storage facilities and some businesses consisting of outdoor storage areas exist in the area.
The Main Street District is the focus of limited industrial uses within western Chula Vista. The appearance of this heavily traveled thoroughfare has
improved over the years due to conformance with
design standards that encourage attractive buildings
and street frontages, and that provide protection of
adjacent residential areas.
Light or limited Industrial uses extend within
previously disturbed development areas south of
Main Street to the edge of the Otay River Valley open
space. Mining activities within and adjacent to open
space areas have ceased. With the implementation
of mining reclamation plans for these areas, there is a balance between restoration of habitat for sensitive biological species, new employment, and other recreation uses.
Page LUT-154 City of Chula Vista General Plan
Objective LUT 45 Provide for and enhance a strong business district along Main Street that can be balanced between meeting the community's economic needs and establishing a strong open space connection with the nearby neighborhoods.
LUT 45.1 Coordinate implementation of mining reclamation plans with the need to
program land for job-creating and recreation uses along the Otay River Valley.
LUT 45.2 Explore opportunities to restore sensitive habitat areas between Broadway and
Beyer Way where mining activities currently exist, through state mandated
mining reclamation plans.
LUT 45.3 Explore opportunities to provide sensitively designed active recreation parks
adjacent to the Otay River Valley to meet local, as well as regional, park needs.
LUT 45.4 Continue ongoing code enforcement efforts to ensure acceptable property
LUT 45.5 The City shall prepare, or cause to have prepared, a specific plan or plans, for
the Main Street District area that address an increase in depth of Limited
Industrial designated land uses on the north side of Main Street back to
Zenith Street; establishes design and landscape guidelines and zoning-level
standards; and addresses the interface of the Otay Valley Regional Park with
land uses on or near Main Street.
The City will prepare an Implementation Program to define logical planning
units within the overall Main Street District, and to assure establishment of the
above plans/regulations for the overall District and the identified planning
units. The Implementation Program will also include interim provisions for the
consideration of any projects within this area prior to completion and
adoption of the applicable plan/regulations.
LUT 45.6 Maintain Main Street primarily as a limited industrial corridor.
LUT 45.7 Expand limited industrial uses on the north side of Main Street to Zenith
LUT 45.8 Provide a limited amount of neighborhood commercial to serve local
employees and residents at the intersection of Main Street and Third Avenue.
LUT 45.9 Allow Residential High uses in the eastern portion of the Main Street District
(in Broderick Acres).
LUT 45.10 Establish trail staging areas along the Otay Valley Regional Park that provide
safe, convenient, and identifiable access from the Southwest Planning Area.
LUT 45.11 Allow a maximum floor area ratio of 0.5 and low-rise buildings in Limited
Industrial designated areas in the Main Street Corridor.
LUT 45.12 Allow low-rise buildings in Residential Medium, Residential High, Limited
Industrial, and Retail Commercial designated areas.
LUT 45.13 The appropriate Specific Plans for the Main Street Corridor shall include
design guidelines and standards that address urban development adjacent to
the Otay Valley Regional Park.
LUT 45.14 Require development adjacent to the Otay Valley Regional Park to orient
buildings for maximum public access to open space and to provide
compatible landscaping along the Park's edge.
LUT 45.15 Community amenities to be considered for the Main Street District as part of
any incentive program should include, but not be limited to those listed in
Policy LUT 27.1.